Want to make your Reels videos go viral on Facebook? Learn simple and effective strategies, content ideas, timing, hashtags, and secret tricks of the algorithm. Increase your reach now!
Introduction
Facebook Reels videos are currently one of the most popular mediums for digital marketing, branding, and personal promotion. If you are a content creator, you definitely want your videos to be viewed, liked, and shared by more people. But the question is – how to make Reels videos viral on Facebook?
In this article, we will discuss some effective strategies that you can use to easily make your Facebook Reels videos viral.
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Below are 11 effective techniques for uploading Facebook Reels videos.
1. Grab the attention of the viewer in the first 3 seconds
The most important thing to go viral is attention span. Facebook users scroll very quickly. So if you can’t grab the attention in the first 3 seconds of your video, the video will be skipped.
Tips:
Use teasing text (e.g. “You won’t believe this!”)
Have a high-energy intro
Smile and maintain eye contact.
2. Follow viral trends, but be unique
You can reach more people by creating content based on trending sounds, challenges, or topics. But don't just copy, you have to make your own difference.
Example:
If you make a video on the "funny reaction" trend, use your own style and background. This will make both the algorithm + the audience give importance to the video.
3. Keep your video length between 15-30 seconds
Facebook’s algorithm favors shorter videos because they increase completion rates (watching the entire video). 15-30 seconds is the ideal amount of time to go viral.
Pro tip:
Add a hook at the end that encourages viewers to comment or share.
4. Optimize Captions and Hashtags (SEO Strategy)
Whether your video goes viral or not depends a lot on how you use the title, caption, and hashtags. This works just like SEO.
SEO Tips:
Include focus keywords in the caption:
> Example: “Watch the easy trick to make Reels videos go viral on Facebook!”
Use 5-10 hashtags:
> #FacebookReels #ViralReels #Reeltrending #VideoMarketing #reelsvideos
5. Use subtitles or text in videos
Many users watch videos with the sound off. So, if you put subtitles or text on top of the video, they can understand the content and watch the video till the end.
Tech Tips:
You can easily add subtitles in your language with CapCut or InShot apps.
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6. Maintain upload timing and consistency
Posting on time is a secret trick to going viral. The most active times on Facebook are:
7pm – 9pm
Fridays and Sundays
Special days (Eid, New Year, etc.)
Also, upload at least 1 Reels video every day.
7. Reply to comments and increase engagement
Facebook’s algorithm helps videos that get more likes, comments, and shares go viral. So respond to those who are commenting and create a discussion.
Example:
> “Don’t forget to leave your feedback!”
“Have you had a similar experience?”
8. Customize Video Thumbnail
A catchy thumbnail (video cover image) makes viewers want to watch the video.
How to make one?
Easily created with Canva or Pixellab.
9. Use a Call-To-Action (CTA) in your videos
If no one takes action after watching your video, your chances of going viral are reduced. So put a short CTA at the end of every video:
“Let me know what you think in the comments!”
“Share with a friend”
“Follow for more videos”
10. Optimize Facebook Page and Profile
Your Reels videos are being shared from your Page or Profile. So it is important to keep their professional look, bio, cover photo, and content updated regularly.
Optimization Tips:
Add focus keywords to your bio
Use the video theme in your profile/Page cover photo.
11. Understand which videos are performing well with Reels Insights
You can view video insights from your Facebook page or profile. Understanding which content is getting the most views, where it's stalling, etc. can help you make better videos in the future.