Top Technical SEO Factors to Rank Higher in Google

What are technical SEO factors and why do they occur, how to solve them, and how to rank a site on Google, have been discussed in detail.

Learn the most important technical SEO factors for ranking well on Google—like site speed, sitemaps, robots.txt, structured data, image optimization, and more.

Technical SEO topics you need to know to climb up Google rankings.

Introduction

If you want to rank high in Google's search results, good content alone is not enough—the technical aspects of a site also need to be in place. We call these technical factors Technical SEO factors. If these are not in place, Google will not be able to crawl and index your content properly, which will result in you falling behind in rankings. In this article, we will discuss in detail those important Technical SEO factors, which, if implemented correctly, can help your website rank on the first page of Google.

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What is Technical SEO?

Technical SEO factors are a technology that makes a website search engine friendly. Their job is to make sure that search engines can easily understand and index each page of your site.

These are not content, but rather depend on the structure behind the site, loading speed, security, URL structure, mobile-friendliness, etc.

12 Important Technical SEO Factors

1. Page Speed

Google gives more priority to sites that load quickly. If your site loads slowly, users will move on to another site without waiting.

Ways to improve page speed:

Compress images (use WebP format)

Delete unnecessary JavaScript or unneeded code

Use a cache cleaner

Use a fast server Technical SEO factors are harmful to your site, so it is very important to keep technical SEO in order.

2. Mobile-Friendliness

Google now follows "mobile-first indexing". This means that Google checks the mobile version of your site first.

So:

Check if the site looks good on mobile

Use responsive design

Make sure that fonts, buttons, menus, etc. look good on small screens. Use a good responsive theme. So that the mobile view is good and beautiful.

3. Sitemaps

Create and optimize an XML sitemap—This helps Google identify the pages on your site.

Characteristics of a good sitemap:

Every important page should be included

404 or redirected pages should not be kept

It is important to submit to Google Search Console. Sitemaps are used for site indexing.

4. Robots.txt

This file tells search engines which pages they can crawl and which they can't. This is a very important technical SEO factor.

For example:

User-agent: *

Disallow: /private/

Allow: /public/

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5. Structured Data & Schemas

Structured data helps Google understand what your content is about. Using it, you can see rich snippets in your results.

Example:

Blog post → Article schema

Product → Product schema

Review → Review schema

You need to use this schema to make your content rich on Google. Through this, you can target national and international audiences.

6. Duplicate Content And Canonical

Duplicate content confuses Google and prevents it from ranking any content correctly.

You can tell Google which page is the original by using the canonical tag. For example:

<link rel="canonical" href="https://example.com/main-page" /> This will index the correct page or post and rank your post or page.

7. Internal Linking

When you link from one page of your site to another, Google understands which pages are important.

You can make internal linking easier by using Link Assistant. Internal links are also very important for SEO.

8. Crawl Errors

If Google cannot crawl any page on your site, it is detected as crawl errors. This can disrupt your indexing.

Solution:

View the error list from Google Search Console

Fix 404 pages or provide 301 redirects

9. URL Structure

A clean and meaningful URL is good for both Google and users.

Good URL example: https://example.com/technical-seo-factors

Bad example: https://example.com/page?id=12345. The URL you use should be relevant to the focus keyword and meaningful.

10. Site Security (Security / HTTPS)

Google trusts a site only if it is a secure website. Therefore, it is necessary to use an SSL certificate. If this SSL certificate is not available, the site is not trusted. And it can also be considered a spam site by Google.

Your site should be:

With HTTPS

With a secure login and form system

Protected from hacking.

11. Site Architecture & Page Structure

If the site architecture is good, Google can easily crawl your site. Page structure refers to how the content is arranged on a page.

Try:

Use H1, H2, H3

Write lists and paragraphs as necessary

And keep the Breadcrumb Schema configured correctly.

12. Image Optimization

The smaller the image file size, the shorter the loading time. This is a big technical SEO factor.

Use Alt tags

Upload images by converting them to WebP format.

Keep lazy loading enabled, this will keep the site speed correct.

Why should you pay regular attention to Technical SEO?

Technical SEO creates a strong foundation for any blog, news site, or e-commerce site. No matter how good the content you write, if your site is not effectively indexed and crawled, it will not be noticed by Google. So you have to keep the technical SEO correct. In short, it is very difficult to rank any content if the technical SEO is not correct.

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5 Questions and Answers (FAQs) about Technical SEO Factors

1. Why is technical SEO important?

Because it helps Google understand, crawl, and index your site. Without it, it is difficult to get content rank.

2. How do I know if my site is weak in technical SEO?

You can check using Google Search Console, Lighthouse, and PageSpeed ​​Insights.

3. How do I prevent duplicate content?

Use canonical tags and do not publish the same content on multiple URLs.

4. Is structured data applicable to everyone?

Yes, schema is applicable to any content, blog, product, service, or news.

5. Why is mobile optimization important?

Because now Google prioritizes the mobile version. If it is not mobile friendly, you will lose rank.

Final Though

If your website really wants to rank higher on Google, then you need to fix all these Technical SEO factors now. If implemented correctly, your website will not only rank, but also earn from Google Adsense.

Do you want your website to be structured according to professional SEO? Then take the help of an SEO expert today or contact our service.

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